Why XR, Why Now
Global demand for immersive training is surging. Pakistani studios can export simulation expertise for aviation, healthcare, and industrial sectors while also building original entertainment IP.
CEGA's Immersive Lab provides motion capture, depth sensors, and haptic rigs so teams can prototype quickly.
Design Principles
Successful XR experiences blend intuitive interaction models with narrative clarity. We coach teams to storyboard in 3D, ensuring spatial cues guide player attention.
Accessibility matters. Offer seated and standing modes, subtitle immersive audio, and respect motion comfort thresholds.
Routes to Market
Studios can pilot with enterprise clients, then spin off consumer-facing adaptations. Partnerships with telecom operators unlock distribution through 5G experience centres.
Grants from innovation authorities can subsidise hardware costs. CEGA's partnerships team brokers these conversations.
Key Takeaways
- XR demand spans enterprise training and entertainment.
- Spatial storytelling and accessibility are design must-haves.
- Telecom partners and grants can accelerate go-to-market.
