Week 0: The Blueprint Workshop
Every cohort begins with a blueprint sprint where founders articulate the problem, audience archetype, and measurable success criteria. Mentors from design, engineering, and publishing map out milestone gates so teams always know what 'good' looks like.
We use a combination of MURAL canvases, Notion dashboards, and our in-house milestone tracker to maintain transparency across studio pods. This clarity helps teams say no to feature creep and yes to market signals.
The Mid-Sprint Publisher Review
By week eight, squads deliver a playable vertical slice with telemetry turned on. We invite external publishers to stress-test the experience. Their feedback, combined with CEGA's user playtesting lab, feeds directly into backlog prioritisation.
Studios who join CEGA already have the talent; what they often need is a structured cadence that balances creativity with investor-grade reporting. Our sprint rituals emphasise both.
Demo Day and Beyond
Demo Day isn't the finish line. Post-showcase, teams transition into a 60-day growth lab focused on metrics instrumentation, UA experiments, and honing the funding narrative.
Founders leave with a data room, a publisher-ready pitch, and a regional partner network to smooth expansion into MENA and Southeast Asia.
Key Takeaways
- Milestone planning in week zero sets the velocity for the entire sprint.
- External publisher reviews unlock honest benchmarks while you still have iteration runway.
- Growth lab support extends the incubation journey beyond Demo Day.