Build an Annual Rhythm
Anchor the year around four major beats - anniversaries, seasonal festivals, competitive championships, and narrative arcs. Each beat cascades into supporting micro-events.
Our template breaks down asset pipelines, localisation needs, and marketing touchpoints for each beat, ensuring teams stay ahead of crunch.
Operate with Data, Not Instinct
Dashboards should surface retention cohorts, revenue per user segment, and engagement by event type. We provide a Looker Studio kit that plugs straight into Firebase and Appsflyer.
When metrics dip, run retrospective playbooks that capture hypotheses, experiments, and the decision tree. Transparency builds team trust.
Protect the Team
Live ops can burn out even elite squads. Rotate ownership, standardise on-call playbooks, and budget recovery sprints between major releases.
Investing in tooling - automated reward distribution, localisation pipelines, QA smoke tests - keeps the team focused on creativity.
Key Takeaways
- Plan your annual event rhythm before launch to avoid chaos.
- Instrument KPIs and review them weekly with a cross-functional team.
- Protect team health with rotations and automation.